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Law Firm Marketing Club's Podcast
The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
Law Firm Marketing Club's Podcast
Expectations
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Clare Fanner
Why are we so surprised when our customers praise us and when they complain about us? It shouldn't shock you to find out that one of the secrets to customer loyalty is about expectations management. It might surprise you that employees are more likely to stay with you when you manage their expectations too!
This episode looked into how our brains work and enlightened us on why a boring topic like 'expectations' might be the amazing game changer you weren't expecting!