Law Firm Marketing Club's Podcast
The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
Episodes
39 episodes
Hybrid Working with Joanna Gaudoin
In this episode, Joanna Gaudoin talks about how law firms can more effectively work within the framework of a hybrid model. Jonna is a consultant who specialises in helping professionals in the financial and legal sectors build strong, effectiv...
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27:56
Making an impact: CSR with Alex Knapp
Alex is a CSR expert and is passionate about making an impact where it's needed most. In this episode, we dive into:💡 Alex's experience at Shakespeare Martineau and her key learnings for law firms💡 Why it's critical for law firm...
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15:05
Law firm BD: Networking tips for introverts
We delve into the critical role of networking for legal professionals, covering the significant impact of networking on professional growth, effective strategies for expanding your network both online and offline, the influence of digital platf...
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23:20
Professional Services Marketing Survey: The 2024 Highlights
In this episode, Clare and Sophia delve into the findings of the 2024 Law Firm Marketing Club's Professional Services Marketing Survey, highlighting key insights and notable headlines....
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40:32
Storytelling and video content for lawyers
In this episode, LFMC Community Manager Sophia and Haydn Wakeling discuss video content for law firms and the importance of storytelling.Haydn helps law firms to connects with audiences and expresses lawfirms/brands as a pers...
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18:56
CRM Challenges and Solutions with Simon McNidder
In this episode, the host, LFMC Community Manager Sophia and guest Simon McNidder, embark on a comprehensive discussion surrounding law firm CRM. They dissect the common hurdles encountered in implementing CRM systems within law firms, br...
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25:24
Marketing at Rollits with Pat Coyle
This podcast episode primarily focuses on the experiences and insights of Pat Coyle, who works in marketing at Rollits. The discussion covers various topics related to marketing in the legal sector, including the importance of portraying the fi...
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17:29
BD Planning and Management with Alex Barr
This episode was created from a recent LFMC webinar in which trusted partner Alex Barr talks about how law firms can best approach their business development and planning in 2024.
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25:40
The many hats of the law firm marketer
In a recent podcast featuring Maddie from Conscious Solutions, the multifaceted nature of law firm marketing roles comes to the forefront, offering valuable insights and parallels for professionals in the legal marketing sphere.
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36:18
The Power of First Impressions in Client Relationships with Clare Yates
In this engaging podcast episode, we delve into the world of client relationships with two experienced professionals, Clare Yates, interviewed by Clare Fanner. Join their candid conversation about the pivotal role of first impressions in the le...
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38:21
Practical Podcasts: Why, How, and Top Tips
In this podcast, host Clare Fanner, Ben from Awesome Panda productions and Sophia from the LFMC discuss all things podcasts from creation to promotion. If your law firm is considering making a podcast, why not give our latest episo...
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49:26
Matt Fretten - Moving with the times
In this podcast Clare talks to Matt Fretten about the family business and how the impact marketing has had on the firm’s journey. Throughout their exchange, several key insights emerge. Clare and Matt emphasise the importance of c...
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42:31
Jackie Carter - A Force For Good
In this podcast, Clare engages in a conversation with Jackie Carter, delving into the intricacies of her non-linear career trajectory, ultimately culminating in her current professional role as Head of Operations & Strategy, Litigation. The...
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43:09
Sarah Whitemore – Growing a Client Community
In this podcast Clare talks to Sarah Whitemore about developing a community for clients, getting client engagement and how things have changed in the 30 years Sarah has been with Warner Goodman. Sarah is the senior partner and Head...
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38:53
The importance of online marketing, stuff and things
In this podcast Clare talks to David Gilroy, who is the Managing Director of Stuff & Things at Conscious Solutions, about marketing for law firms covering social media, video marketing, AI and specifically what Conscious Solutions do. ...
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43:31
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Marketing in a modern law firm permeates all parts of the business Part 2 With Lewis Barr
In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditio...
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24:40
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Marketing in a modern law firm permeates all parts of the business Part 1 With Lewis Barr
In this podcast Clare talks to Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates...
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22:45
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Sarah Walker-Smith: "The Model CEO for a Law Firm"
In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm. In the podcast, Sarah discusses a range of things including:Leadership & what we can learn from role m...
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29:32
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Marketing & Business Development in Professional Services and the benefits of being in a membership organisation
In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group ...
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27:18
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BD, Digital, Marketing & Events in a post pandemic world
In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, & events in a post pandemic world.Between them, Helen and Sue ha...
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33:04
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Which should come first – An increase in price or an improvement in service? with Clare Yates and Alex Barr
In this podcast style chat, we focused on improving customer service but accepting that it will cost both time and resource.- How can you raise the bar of customer service without the money to invest in staff and tech?- If you put...
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1:02:01
Collaboration: It's Personal
Declan Swan, UK200Group took us on a journey to understand what collaborations are, he shared examples and discussed what a good collaboration looks like. Most importantly, Declan related the topic to professional services fi...
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58:10
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